The other side to Digital Communication

Well, it has been long since my last blog and the last time I published something was before I joined MICA. It has been just over a month that I have now been a part of an organization which is into Digital Communications. Just a thought which occurred to me quite recently is that whenever we read or hear digital marketing, the only thing which comes to our mind is digital advertisements or social media. Just so you guys know, it is much more than that. Keeping developing countries in perspective where not everyone owns a smartphone but has a feature phone or a basic mobile phone, any kind of communication directed to them turns digital. How is this possible? Let’s discuss it further.

For users having basic mobile phones, communication towards them using technologies like outbound calls where one can capture their mobile numbers and then use it for re-targeting is a very minuscule part of this digital act but what matters is the impact. For basic mobile phones, this is as digital as it can get. Of course, it isn’t Google’s right advertisement at the right place at the right time but still some form of infotainment through integrated voice response by giving a simple missed call can be magic.

Or else to keep you thinking, how about playing an advertisement when you call someone rather than a lame ringtone, how is this for innovation? Or even wondered what if Messi calls you, a football fanatic, how would you feel? Stay tuned to know more!


Author: kushalmehta3

I started this blog a couple of years ago to attempt my hand at writing and talk about stuff that you miss on out learning. I am now attempting to convert this to a one stop shop for information related to not just sales, marketing, trade marketing, media and so on but also my observation about things under the sun. To introduce myself, I am a mechanical engineer (fortunately!) from VIT (Pune) and completed my MBA from MICA. I have worked with Kirloskar Group, Cetking, Maersk Line, Sounds of Silence and Honda. Currently, I work with Netcore Solutions with expertise in Email Marketing, Mobile Marketing, Performance Marketing & Marketing Automation. I enjoy making new professional acquaintances. Reach out if you want to talk about anything related psychology, startups, trekking, animal welfare or making this world a better place to live in.

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