Well, it has been long since my last blog and the last time I published something was before I joined MICA. It has been just over a month that I have now been a part of an organization which is into Digital Communications. Just a thought which occurred to me quite recently is that whenever we read or hear digital marketing, the only thing which comes to our mind is digital advertisements or social media. Just so you guys know, it is much more than that. Keeping developing countries in perspective where not everyone owns a smartphone but has a feature phone or a basic mobile phone, any kind of communication directed to them turns digital. How is this possible? Let’s discuss it further.
For users having basic mobile phones, communication towards them using technologies like outbound calls where one can capture their mobile numbers and then use it for re-targeting is a very minuscule part of this digital act but what matters is the impact. For basic mobile phones, this is as digital as it can get. Of course, it isn’t Google’s right advertisement at the right place at the right time but still some form of infotainment through integrated voice response by giving a simple missed call can be magic.
Or else to keep you thinking, how about playing an advertisement when you call someone rather than a lame ringtone, how is this for innovation? Or even wondered what if Messi calls you, a football fanatic, how would you feel? Stay tuned to know more!