The above topic is a combination of digital marketing and industrial marketing. A proper blend of the two will prove to be very fruitful for the manufacturing industry.
With decreasing selling prices due to intense competition, the cost price of the product has to be condensed to increase the profit margins. The ever-increasing cost of the raw materials is choking the growth of manufacturing industries. Not much can be done about the world economy dynamics on which the cost of the raw materials depends. There is a latent need for a change in the marketing methods.
Since I’m working on a project which involves cost reduction in the compressed natural gas packages, I have realized only effective marketing can help in achieving sky-high targets. The traditional marketing tools like looking for the right person in any organization to push sales by unethical ways, giving presentations to only a small group of people, travelling different places in search of new markets etc have to be discarded. Conventional marketing tools are leading to an unaccountable rise in the cost of the product.
We have to agree that this is the age of the computers which has a profound impact on us.
By effective marketing I mean, we need to understand the power of social media and internet. Manufacturers, engineering and industrial companies should generate more high-quality sales leads at a lower cost from using online marketing hubs – Websites, blogs and blog sites. We have to boost communication using Twitter, LinkedIn, Facebook etc i: e e-commerce and not just by plain telephonic and email conversations.
Below are few ways to accelerate industrial sales using push and pull digital marketing:
- Website redesign and development of blog sites
- Keywords research and search engine optimization (SEO)
- Creation of landing pages and calls to action buttons
- Email marketing for lead nurturing
- Social media marketing
- Banner advertising in niche industry e-newsletters’
- Directory Listings
- Pay per click advertising (PPC)
- Content creation
- Measurement, tracking and training
- Direct Mail
- Printed Collateral
E-Commerce is not about replacing existing channels of distribution, but rather augmenting them for the global, networked economy. Industrial OEMs need to understand that today business needs to be conducted on both fronts, physical and digital.
Content marketing is very important. Now anyone can question saying who would be interested in knowing that pipes of new diameters have been launched or new threads have been developed?
New engineers coming in this field will be benefitted a lot if information was stored somewhere rather than asking the seniors all the time. And this information can also be marketed to increase sales as new customers will be aware of it. Any kind of data is useful if used judiciously.
If we think from the customer’s point of view, it will be easy for them to find the right solution to their problem using internet and social media rather emailing, calling and meeting the sales executives. This saves a lot of time and money. This will also lead to more opportunities and unexplored markets will be conquered.
These links will help you to get more knowledge on above topic:
Thus, mechanical fraternity has to accept digitization with open arms which creates a win-win situation.